AI in Digital Marketing - The Ultimate Guide

What is AI in Digital Marketing?

AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, machine learning, and data analysis to get customer insights and automate marketing tasks and decisions. 

The advantage of AI is that it will help you gain insights into customer behaviors at speed by harvesting vast amounts of data. These can be used to respond to and tailor a customer’s needs depending on their actions and preferences. AI is also able to adapt and improve over time using feedback and new data.

Artificial intelligence offers great opportunities for marketers to be more effective and personalized. This means customers get relevant content that can be triggered by actions on a site, an ad, or a branded message.   

But AI doesn’t replace the roles and efforts of humans! It is a technology that complements and enhances those but it requires human skills to use it effectively.  

AI Digital Marketing Tools

While ChatGPT may be the most talked-about generative AI tool, there are so many more out there that are helping marketers in their daily roles. They can help marketers in a variety of functions from content generation to automation to SEO and design. 

Here are some of the most effective AI tools out there: 

  • Jasper – A content generation and optimization tool designed for augmenting content production
  • Writer – A highly-rated content generation tool that can repurpose content and includes an AI writing assistant 
  • Midjourney – Generative AI that can convert natural language prompts into images
  • Optimove – A customer data platform with AI-based marketing functions
  • Zapier – Helps automate workflows by connecting apps and services that your company uses
  • Manychat – Provides an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp
  • Evolv.ai – Uses AI and machine learning algorithms to improve customer experiences in real-time
  • Surfer SEO – A cloud-based on-page optimization tool that analyzes and compares your pages against what currently ranks on the SERPs
  • Perplexity – Similar to ChatGPT but more suitable for research as it uses web citations in a clearer way. 
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