Social Media Optimization (SMO) for Facebook involves enhancing your Facebook presence to increase engagement, grow your audience, and achieve your business or personal goals. Here’s a comprehensive guide to optimizing your Facebook profile or page:
1. Optimize Your Profile/Page Information
- Profile Picture and Cover Photo: Use high-quality, relevant images. For businesses, this often includes your logo and a branded cover photo. Ensure they are the right size for optimal display.
- Profile Picture: 170×170 pixels (on desktop), 128×128 pixels (on mobile)
- Cover Photo: 820×312 pixels
- Username: Choose a clear, memorable username that reflects your brand or name. This creates a custom URL (e.g., facebook.com/yourbrandname).
- About Section: Complete all fields, including your bio, contact information, website link, and a brief description of your business or personal page. Use keywords relevant to your niche or industry.
- Call-to-Action Button: Utilize Facebook’s call-to-action buttons (e.g., “Shop Now,” “Contact Us,” “Sign Up”) to drive specific actions.