On-page SEO refers to the strategies and practices applied directly on your website to improve its search engine rankings and user experience. It involves optimizing individual web pages to rank higher and earn more relevant traffic. Here’s a detailed breakdown of key on-page SEO elements:
1. Title Tags
- What It Is: The title of a web page that appears in search engine results and browser tabs.
- Best Practices: Include primary keywords, keep it under 60 characters, and ensure it’s compelling and relevant to the content.
2. Meta Descriptions
- What It Is: A brief summary of the page’s content that appears below the title tag in search results.
- Best Practices: Write concise, engaging descriptions (under 160 characters) that include keywords and encourage clicks.
3. Headings (H1, H2, H3, etc.)
- What It Is: HTML tags used to define the structure of content on a page.
- Best Practices: Use a clear hierarchy (H1 for the main title, H2 for subheadings, etc.), and include relevant keywords.