SEO, or Search Engine Optimization, is the practice of improving a website’s visibility on search engines like Google. The goal is to increase organic (non-paid) traffic by optimizing various elements of the website. Key aspects include:
- Keyword Research: Identifying relevant keywords that potential visitors might use to find your content.
- On-Page SEO: Optimizing individual pages with keywords, meta tags, headers, and quality content.
- Technical SEO: Ensuring that a website’s technical elements, like site speed, mobile-friendliness, and secure connections, are optimized for search engines.
- Content Quality: Creating valuable, relevant, and engaging content that meets users’ needs.
- Backlinks: Acquiring links from other reputable sites to improve authority and credibility.
- User Experience: Ensuring a seamless and positive experience for visitors, including fast load times and easy navigation.